Why Do People Fail to Quit Social Media?



Nowadays, 1 in 6 people in the world has a Facebook account and that is about 20 percent of all time spent online. During the last December, a warning came from the largest social media website in the world, Facebook. This huge website could successfully attract more than a quarter of the world’s population to join it since it was first launched in 2004, as one of the former executives warned of Facebook ripping the fabric of societies apart. After that, a group of former employees at Facebook and Google constituted an alliance to warn people of the negative impact that socializing online has on humans psychologically and sociologically. Recently, there have been many types of research done about what’s called “social addiction” and they pointed out the question: has Facebook become a threat that might take people away from their families, friends or maybe even their jobs and hobbies. However, the more dangerous question might be about how Facebook algorithms are so powerful that they can make a person addicted to Facebook. Psychologists state that this strength of algorithms lies within six factors.

1- The ability to increase the number of your friends very easily

Simply, the more you click the more friends you have and the deeper your relationships will become on Facebook. This point might be more obvious for young people as there is a higher chance that they have experienced this kind of friendships and how they can build their circle of friends very quickly on Facebook and other social media sites. Experts claims that It can be more likely for an introvert person to become addicted to this kind of friendships than an extrovert one because Facebook offers those kind people an easier option which can make them able to test their relationships, keep them or end them the way they want while that could be very hard for them to do in real life.
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2- The Capability to Control people’s impression of you

Your Facebook profile makes you able to create the impression you want people to get just by designing your profile the way you want and writing only the things you would feel comfortable sharing with them and therefore, marketing yourself on Facebook is something impossible to do in real life as precisely as on Facebook. In fact, we would always aim to look perfect and Facebook has given us control over how people look and think about us. In real life, people can’t edit, curate or articulate themselves the way they could on their touch-screen as they could always look smart, appealing and attractive. They could always be liked, admired and adorable in the best way or at least in a way that would never be possible in real life. Many of the features Facebook provides such as friend lists, photo albums, and shared links are all designed carefully to represent us at our most desirable appearance or look and that can make a person very ravenous to try and use these features to create that unreal impression on social media.
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3- Stalking and spying on others from an open window

That’s one of the big reasons in my opinion not because I like to spy on other people but because I see that it’s actually an instinct desire in people to know what others do. We always peruse each other’s news and even the people who pretend not to care actually do have the desire to know about the people they care about. Young people are more curious to stalk others, to compare them to others or even to themselves. In the last several years, Facebook has become an open window for everyone to get information whether it’s just the daily news or gathering some information about a certain person.
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4- Growing your social resources

Each time you reveal something about your life, your social value will grow on your page or account on Facebook. We might think of a Facebook account as a huge resume that tells a lot about us and our life but having control over this very large resume by sharing only the things we want people to know is what makes it special and addictive at the same time. Meanwhile, we might share the wrong the things about us and while we’re trying to draw to people a closer picture of us, we end up making ourselves much more distant.
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5- Expanding your virtual social clan

Again, the more you click the more popular you are and the more followers and fans you get. Some people call it “Facebook family” with which they might spend so many hours and that might give them the same kind of feeling that real popularity makes. Having so many fans or followers on FB or any other social site can make you addicted and programmed to keep posting your latest news and sharing it with more people because the more you socialize the more satisfied you become.
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6- Expressing yourself and getting compliments from others

In general, everyone likes to get compliments; however, when it comes to online compliments, it’s totally different. In the real world, you might not get compliments as frequent as in social media. Whenever you post a new picture or update your status, the likes, the comments, the hearts, and the claps start to count from people you know and people you just met online and that gradually makes you tempted to these virtual emotional rewards and encourages you to post more to get more. If we think about it ourselves, we can notice that we’re actually ravenous for attention because nobody is as happy as they appear on FB and no one is as successful as they seem to be on social media. People are trying to paint a certain image of themselves and that’s very likely done to feel a little less lonely, and a little more important. What we’re really starving for is love and social media has given us that temporary feeling of being admired and liked but only for a short time and then we need to post again to get the same attention.
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Experts argue that these algorithms seem as if they were designed to make it so difficult for people wherever they are to close their Facebook accounts. Above all, there are strong warnings of the negative effects that spending time excessively on FB could have on us as individuals and on communities in general. There is a danger of social media replacing normal relationships between humans with virtual ones that might be fake which could potentially lead to mental shocks. Being addicted to social media could also weaken people’s ability to manage their families’ issues and deal with them which might cause a family to disintegrate. This addiction can impact students’ life as it can distract them from studying and doing what they are supposed to do and that might also have a destructive influence on their life career. Healthily, this kind of addiction is harmful physically and psychologically to people as a result of staying up all night. And lastly, being obsessed with social media might change people’s habits and their own traditions if they were limitedly educated. After all, these false beliefs about our exceptionalism which we get as a result of being addicted to social media end up burying us in a sea of sameness and monotony, and then suddenly it’s impossible to differentiate between what’s truly important and what’s truly small.

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